A branding agency for the digital age
Branding is the heart and soul of your business. It’s more than a logo and a visual style guide. It’s your personality. It’s how you make your customers and partners feel. From early-stage startups preparing for launch to established businesses in need of a brand update or refresh, Boundary builds distinguished, memorable brand identities for companies of all sizes.
We love working at the intersection of creativity and commerce, helping businesses design strong, memorable brands that clearly differentiate themselves in the market and build emotional bonds with customers.
Why is branding important?
Investing in good brand design can increase brand recognition, customer loyalty, and perceived value. Studies have shown that consistent branding across all platforms can increase revenue by up to 23%.
Boundary’s branding strategy
Our standard branding process
Personifying the brand
This is an asynchronous exercise that helps our clients humanize their business and align key stakeholders around the personality of the brand before we bring it to life. The results of which help guide the verbal tone and messaging for the brand.
The first part of this step is doing topographical research to evaluate the visual language that our clients’ primary competitors are using, and how they communicate (tone, style, etc.) with their communities. The result of this will ensure that we align all creative decisions with key business objectives in order to maximize desired outcomes.
With a clear positioning strategy in place, we then create the verbal identity, including a series of conversational phrases crafted for maximum clarity, retention, and regurgitation. Think of them like modular puzzle pieces that convey a clear and consistent brand message to the public. The intention is to repeat these messages across all forms of company communication.
Visual identity design
We typically show at least three distinct branding directions that range in aesthetic and concept. Each direction includes a logo, fonts, colors, and various brand applications, such as website mockups, business cards, merch design, etc. Three rounds of revisions are included until the visual identity is complete and can be compiled into a style guide.
Popular branding related services:
Visual Identity & Logo Design
From fintech and SaaS to education, entertainment and CPG brands, we’ve created visual identities and logos for early-stage startups to multibillion dollar businesses going through a rebrand.
Creating the perfect company name can be a nebulous and non-linear process. So we use a framework to ideate and categorize distinct themes and metaphors related to the brand mission, story, and product category.
A combination of competitive research and stakeholder workshops guide how we help brands stand out in the market. It’s all about aligning customer needs with key business objectives to maximize desired outcomes.
Verbal Identity & Copywriting
What a style guide does for visual identity, the verbal identity does for communication strategy. It’s all about conveying a clear and consistent brand tone, voice, and messaging to the public.
Brand Collateral Design
Business cards, packaging design, pitch decks, banners, billboards, water bottles, fidget spinners... whatever you need to promote your brand, we can design it.
Custom Icons & Illustrations
A strong brand identity is much more than a name, logo, and color palette. We also create dynamic design systems containing custom icons, illustrations, and other graphic elements.
Boundary is experienced at storyboarding and art directing video productions and photo shoots to creating custom social media content to educate the public about a new brand launch, drive lead generation, or sell product.
Motion & 3D Graphic Design
We use motion and 3D graphic design to create engaging, immersive digital experiences and bring brand identities to life.
"Boundary goes above and beyond in understanding your story and needs. From branding and design to development, they were able to deliver every time. You won’t find a more honest and transparent team out there."
“Initially, we were impressed with their portfolio. Over time, I discovered that their real hidden edge is their ability to listen, digest and synthesize business objectives, and then allow that to inform their design and copy.”
“We loved their process for brand strategy. They picked apart the industry and identified a way for us to clearly stand out. They followed our direction at every step but always knew when to take the lead.”