Expert ecommerce development

Our approach to ecommerce website design is part science and part intuition. We craft immersive, shoppable experiences that delight, inform, persuade, and most importantly, convert. If we born again today, Shopify would be our middle name.

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We love working at the intersection of creativity and commerce, helping businesses craft compelling stories that build emotional connections and achieve measurable business strategies and objectives.

Why good e-commerce web design matters

Investing in robust and effective ecommerce web design and development is critical if you want to thrive in today’s digital marketplace. A well-orchestrated online storefront can elevate user engagement, enhance brand perception, and optimize conversion rates and sales. That’s why we’re dedicated to making data-driven decisions, ensuring that your custom ecommerce platform will not only meet your needs and expectations, but surpass them.

Our e-commerce development strategy

In a single sentence, our approach to ecommerce website design is: start with why. We prioritize your online store’s functionality and user experience, ensuring each design choice serves a clear purpose and addresses your business challenges head-on. As one client recently mentioned, Boundary’s “hidden edge is their ability to listen, digest and synthesize business objectives, and then allow that to inform their design and copy.”

A few Boundary Shopify projects

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$MUD\WTR$

MUD\WTR

The MUD\WTR team wasn’t mad at coffee, just disappointed. Get natural energy drinking this coffee alternative consisting of organic ingredients.

BAD Tea

Choose bad, live good. Global teas with enough caffeine to make Big Coffee cry. It stands for Bold And Delicious, duh.

KURU

Boundary’s everyday work boots, these stylish sneakers put your heel first.

Our standard Shopify web design process

Content Mapping

Before pushing any pixels in Figma, it’s important that we strategically define the most critical information to convey on each page of the website. Doing so will ensure that key messaging and value propositions are properly prioritized and a cohesive narrative is created across the website design, as well as on each page.

Wireframes & Navigation Concepts

Next, we deliver 2-3 distinct directions for how the website homepage can be laid out, including variations of how a user can maneuver to interior pages from the main navigation menu. These low-fidelity wireframe designs are grayscale so we can focus completely on the content hierarchy and navigability of the site.

User Interface Design

Then we present 2-3 user interface (UI) design concepts, including “mild to wild” explorations of how a client’s brand can be applied to the homepage. These UI concepts determine the overall aesthetic for the full web design. Once the homepage visual design is approved, we begin working through all of the remaining web pages outlined in the site map, including mobile responsive designs.

Motion Graphics & Interaction Design

When appropriate, we design dynamic 3D and motion graphics, animations, and interactive elements that bring the website to life, enhance the experience for users, and effectively communicate brand messaging.

Finalize Content & Development Handoff

Once the full website design is approved, we finalize all remaining content (copy, photography, illustrations, animations, etc). Completed UI designs are annotated with direction for the developers to easily understand. A Figma file is then delivered to the development team for coding.

Common benefits of working with Shopify 2.0

Unparalled customization

Unlock infinite customization possibilities with the upgraded theme architecture, "Sections Everywhere," allowing you to add and tailor sections on every page, ensuring a unique and engaging shopping experience for your customers.

Streamlined content management

Effortlessly manage and personalize your store content with enhanced metafields, ensuring that your product pages are enriched with essential information like size charts and ingredient lists without delving into APIs or code.

Intuitive theme editor

Navigate and organize your store’s content efficiently with the revamped Theme Editor, featuring a clear tree view of all content and enabling swift management of content blocks and page hierarchy.

Developer-friendly tools

Leverage advanced developer tools, including Shopify GitHub integration and an updated Shopify CLI tool, to streamline theme changes, manage version control, and ensure a seamless development process.

New reference theme, “Dawn”

Meet "Dawn," the new reference theme combining flexibility and simplicity. Crafted with semantic HTML and CSS markup, “Dawn” provides a robust and easily customizable starting point for your online store.

Enhanced checkout experience

Offer an optimized and user-friendly checkout experience by leveraging the control and customization capabilities of Shopify Online Store 2.0, ensuring a smooth and conversion-optimized pathway for shoppers.

Efficient app integrations

Experience seamless and flexible app integrations with Shopify 2.0, allowing you to augment your store with various functionalities effortlessly, enriching your storefront and back-end operations.

Performance-driven

Ensure your online store is not only aesthetically pleasing, but also performance-optimized, utilizing tools like Theme Check and the Lighthouse CI GitHub Action to guarantee a fast and smooth shopping experience.

$MUD\WTR$

“Boundary has been with us since the very beginning. They’ve been our secret weapon for all things creative and our sounding board for new ideas.”

Shane Heath

Founder & CEO, MUD\WTR

“Every team member was a delight to work with in launching our rebrand and new product line. The helped transform and overhaul our entire website experience to make it beautiful and high performing.”

Sarah Cullen

CEO

“The go above and beyond in understanding your story and needs. From branding to design to development, Boundary delivers every time. you won’t find a more honest and transparent team out there."

Jessica Nouhavandi

Co-founder

Drag

How Boundary stands out as a web design agency

Curiosity

Good designers ask thoughtful questions. They’re more interested in learning about you than talking about themselves. They listen — like seriously listen. To you, to your customers, to the market. Without wisdom, there should be no design.

Adaptability

Some designers have a distinct style. If you know you want your website to emulate it, consider hiring them. But if you need a team to extract a vision from your head or tell a story that is uniquely your own, you’ll want to hire a design agency with well-rounded experience.

Technical chops

There are some amazing spec designs on Dribbble and other portfolio sites. But many of them could never be built because of technical limitations. If you want your website to perform, let alone function, make sure you hire a web design agency that understands how pixels get converted into code. Better yet, hire an agency that can create both.

Boundary HQ

Established in 2017, Boundary is headquartered just a few blocks away from the beach in the heart of El Segundo, CA. We take our work seriously, but not much else.