Healing, precision, and flow in the Pacific Northwest
Clinic 5C is a multidisciplinary medical center in the Pacific Northwest led by the renowned Dr. Cameron Chesnut, known to patients around the world for his surgical precision and grounded presence. From dermatology to functional and regenerative medicine, Clinic 5C blends modern science with human-centered care.
Client
Clinic 5C
Project Type
Branding, Web Design
Industry
Wellness
A brand shaped by natural rhythm
Patients don’t just visit Clinic 5C for procedures; they come for transformation. Many fly across continents to work with Dr. Chesnut, drawn by both his expertise and his presence. He meditates before every surgery, a practice that mirrors the Clinic’s belief in balance between body and mind.
We saw an opportunity to connect this ethos to the landscape around them. Nestled between water, forest, and mountain, Clinic 5C’s identity could only belong to the Pacific Northwest. The concept of flow—the movement of water, energy, and healing—became the foundation of the brand.
We saw an opportunity to connect this ethos to the landscape around them. Nestled between water, forest, and mountain, Clinic 5C’s identity could only belong to the Pacific Northwest. The concept of flow—the movement of water, energy, and healing—became the foundation of the brand.
The result
The brand system was designed around the elements of water and landscape, using organic forms, muted tones, and layered transparency to express calm and depth. The typography is confident yet minimal, balancing clinical precision with human warmth.
On the website, we built moments of stillness: subtle motion inspired by water ripples, generous white space, and imagery that feels alive but meditative. Every element guides the user gently, reflecting the same sense of care they’d receive in person.
Clinic 5C’s new identity positions it not just as a leader in advanced care, but as a destination for mindful medicine. The refreshed digital experience has increased patient engagement and international inquiries, while giving the team a unified visual language to express who they’ve always been: science with soul.
The result is a brand that feels timeless, human, and deeply rooted in place, a reflection of both Dr. Chesnut’s philosophy and the natural flow of the Pacific Northwest.
On the website, we built moments of stillness: subtle motion inspired by water ripples, generous white space, and imagery that feels alive but meditative. Every element guides the user gently, reflecting the same sense of care they’d receive in person.
Clinic 5C’s new identity positions it not just as a leader in advanced care, but as a destination for mindful medicine. The refreshed digital experience has increased patient engagement and international inquiries, while giving the team a unified visual language to express who they’ve always been: science with soul.
The result is a brand that feels timeless, human, and deeply rooted in place, a reflection of both Dr. Chesnut’s philosophy and the natural flow of the Pacific Northwest.