The world’s biggest mushroom coffee brand
MUD\WTR isn't just a coffee alternative. It's a movement built around better mornings, slower living, and intentional choices. Our job was to shape a digital and visual identity that could keep pace with the brand’s evolution, without losing the weird, wonderful energy that made people fall in love with it in the first place.
Client
MUD\WTR
Project Type
Branding, Web Design, Packaging
Industry
CPG, DTC
Rooted in ritual, built to scale
Boundary has been a part of the MUD\WTR journey since the beginning.
Shane Heath
We refreshed their digital experience to be able to expand their product line, while still staying grounded. The new system leans into contrast — organic textures with clean structure, playful tone with confident design. Typography and layout are stripped back but never boring. Every touchpoint is built to communicate clarity, character, and a bit of irreverence.
Colors are earthy and elemental. Illustration and photography feel tactile and real. Nothing overly polished. Nothing that hides behind a filter.
Colors are earthy and elemental. Illustration and photography feel tactile and real. Nothing overly polished. Nothing that hides behind a filter.
Scaling to big box retail
As MUD\WTR has scaled into big box retail, we’ve been their branding and digital design partner—evolving their visual language, refining their packaging, and ensuring every customer touchpoint feels as intentional as the product itself. From early DTC roots to national shelves, we’ve helped translate the brand’s countercultural ethos into a system built for mainstream momentum.
