Digital for modern restaurant concepts
Noble 33 has developed an expansive and luxurious portfolio of restaurants worldwide. The hospitality company was in need of an equally impressive digital presence. First, we developed a technical ecosystem that included a parent site for all the different brands, a template for individual restaurant sites, a mobile app for VIP services, and a CRM to streamline management across all of their locations and members. A modular design system was also created so Noble 33 can easily scale as they build future locations.
Client
Noble33
Project Type
Web Design
Industry
Hospitality
Bespoke design + codebase
The main challenge was creating a technical architecture that would allow employees to update content across all three platforms at once, rather than having to go to the Noble 33 CMS, restaurant CMS, and the Mobile App separately. So we started with a thorough technical audit to determine which solution was best to manage everything seamlessly.
One of the most important considerations during the UX/UI design of the parent website was creating flexible modules that could be leveraged across all individual restaurant websites, as well.
One of the most important considerations during the UX/UI design of the parent website was creating flexible modules that could be leveraged across all individual restaurant websites, as well.
VIP experience on a mobile app
We created a premium experience for Noble 33 members by giving them access to a digital card, private events, and unique perks based on their membership tier.
