A decade of digital innovation with Red Bull
Our journey with Red Bull began over a decade ago with a single, ambitious project: Co-Pilot. Red Bull needed a way to keep their sprawling teams connected across the countless large-scale events they orchestrate each year. We designed and launched Co-Pilot, a mobile app built to foster real-time connection and coordination among their event teams.
It wasn't just a project — it was the start of a partnership rooted in trust, creativity, and a shared passion for building tools that empower people to do their best work.
It wasn't just a project — it was the start of a partnership rooted in trust, creativity, and a shared passion for building tools that empower people to do their best work.
Client
Red Bull
Project Type
Branding, Web/App Design
Duration
8+ years
Building Red Bull's Internal Digital Ecosystem
Over the years, we became an extension of their internal teams, helping to shape the digital tools that power their business behind the scenes.
We worked closely with stakeholders across business units and development teams, leading concepting sessions where ideas took form — from whiteboard sketches to fully-realized digital products. Each tool wasn't just about solving a functional need — it was about making the experience intuitive, scalable, and unmistakably Red Bull.
We worked closely with stakeholders across business units and development teams, leading concepting sessions where ideas took form — from whiteboard sketches to fully-realized digital products. Each tool wasn't just about solving a functional need — it was about making the experience intuitive, scalable, and unmistakably Red Bull.
Expanding to Red Bull Media House
Our partnership didn't stop with internal tools. We were tapped by Red Bull Media House to take on consumer-facing digital projects at an international scale.
For Solo Q, a competitive 1v1 League of Legends tournament series, and Capture Point, a global digital scavenger hunt experience, we created fully integrated marketing websites. These experiences combined performance-driven UX with Red Bull’s unmistakable visual energy, helping amplify engagement across global audiences.
For Solo Q, a competitive 1v1 League of Legends tournament series, and Capture Point, a global digital scavenger hunt experience, we created fully integrated marketing websites. These experiences combined performance-driven UX with Red Bull’s unmistakable visual energy, helping amplify engagement across global audiences.
